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▫️How to track adv performance via Meta or TikTok pixel

In today's digital landscape, understanding the effectiveness of your advertising campaigns is essential for driving growth and maximizing your return on investment (ROI). Whether you're using Meta (formerly Facebook) or TikTok for your marketing efforts, both platforms provide powerful tools. Specifically, their tracking pixels, help you monitor user interactions with your ads. These pixels allow you to gather valuable insights into customer behavior, enabling you to make data-driven decisions to enhance your campaigns.

How to

Step 1

Create your pixel via the Meta Events Manager or the TikTok Ads Manager.

Step 2

Navigate to Settings > Integrations > Tracking Tools.

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Step 3

Enter your Meta and/or TikTok Pixel ID, then save.

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What events are tracked?

Meta Pixel

When a Meta Pixel ID is correctly installed, we track the following events:

  • PageView
  • ViewContent
  • AddToCart
  • InitiateCheckout
  • Purchase

TikTok Pixel

When a TikTok Pixel ID is correctly installed, we track the following events:

  • PageView
  • ViewContent
  • AddToCart
  • InitiateCheckout
  • CompletePayment