✉️ Mailchimp
Mailchimp is a leading email marketing platform that empowers businesses to create, automate, and analyze email campaigns with ease. With features like audience segmentation, customizable templates, and advanced analytics, Mailchimp helps users engage their audience, drive conversions, and grow their brand.
Connecting Tixtree with Mailchimp allows you to seamlessly integrate your event management and email marketing. This integration enables you to sync ticket buyers' data so that you can send targeted email campaigns, and manage event communications effortlessly.
What information is sent to Mailchimp?
Every time an order is completed, a new subscriber is added to your Mailchimp audience (list).
Following is the map of information that are synced with Mailchimp by default, you can sync more information by creating new fields as explained at the bottom of this article.
| Tixtree information | Mailchimp merge tag |
| Buyer First Name | FNAME |
| Buyer Last Name | LNAME |
| Buyer Email |
Please note that only the buyer's details will be sent, not those of any attendees.
Prerequisites
Create a new API key
To integrate Tixtree with Mailchimp, first create a new API key in Mailchimp.
Go to your Mailchimp Profile
Select Extra > API Keys
Generate a new API key
The key will be generated and you can now copy it in your clipboard.
Connect to Tixtree
Now you just need to paste the API key in your Tixtree account.
Go to Settings > Integrations > Marketing, paste the generated token, then click "Connect".
If the API key is valid, the connection will be successful. If you have created multiple audiences (lists) on Mailchimp, you will be able to select the audience to sync your buyer details with.
You can disconnect Mailchimp at any time by clicking the "Disconnect" button. Once disconnected, buyer details will no longer be synced.
Sync more information
By creating custom fields you can sync more information with Mailchimp.
To add a new field, go to Audince > All contacts > Settings
Click "Edit audience fields"
Sync the event name
Create a field with the following setup, then hit "Save".
The field will show up in the fields list.
Please note, the merge tag must be EVNAME, otherwise it won't be synced correctly.
If you need to comply with laws like GDPR, CAN-SPAM or CASL, you'll likely need user consent before adding them to your subscribers list. In that case, please include a "Marketing consent" question in your order form.