✉️ MailerLite
MailerLite is an intuitive email marketing platform designed to help businesses create, send, and analyze email campaigns with ease. Offering a range of powerful features like automation, segmentation, landing pages, and more, MailerLite allows users to connect with their audience effectively and grow their brand.
Connecting Tixtree with MailerLite allows you to streamline your event management and email marketing efforts. With this integration, you can easily sync your attendee data, send personalized emails, and manage your event communications more efficiently.
What information is sent to MailerLite?
Every time an order is completed, a new subscriber is added to your MailerLite subscribers list.
Following is the map of information that are synced with MailerLite by default, you can sync more information by creating new fields as explained at the bottom of this article.
| Tixtree information | MailerLite field |
| Buyer First Name | name |
| Buyer Last Name | last_name |
| Buyer Email | |
| Order Creation Date |
subscribed_at
|
| Order Creation Date |
opted_in_at
|
Please note that only the buyer's details will be sent, not those of any attendees.
Prerequisites
Create a new API key
To integrate Tixtree with MailerLite, first create a new API key in MailerLite.
Go to MailerLite's Developer API area then click "Generate new token".
Enter the token name, accept the terms of use and click on "Create token".
The token will be generated and you can now copy it in your clipboard.
Connect to Tixtree
Now you just need to paste the token in your Tixtree account.
Go to Settings > Integrations > Marketing, paste the generated token, then click "Connect".
If the API key is valid, the connection will be successful. If you have created one or more groups on MailerLite, you will be able to select the group(s) to sync your buyer details with.
To sync your buyer details with a specific group, simply check the relevant checkbox, then hit "Save".
You can disconnect MailerLite at any time by clicking the "Disconnect" button. Once disconnected, buyer details will no longer be synced.
Sync more information
By creating custom fields you can sync more information with Mailer Lite.
To add a new field, go to Subscribers > Fields, then click "Create field".
Sync the event name
Create a field with the following setup, then hit "Save".
The field will show up in the fields list.
Please note, the field tag must be {$event_name}, otherwise it won't be synced correctly.
Check out this official article to learn more about MailerLite's custom fields.