🍪 Meta (Facebook) Pixel
In today's digital landscape, understanding the effectiveness of your advertising campaigns is essential for driving growth and maximizing your return on investment (ROI). If you're using Meta (formerly Facebook) for your marketing efforts, its tracking pixel help you monitor user interactions with your ads. This pixel allows you to gather valuable insights into customer behavior, enabling you to make data-driven decisions to enhance your campaigns.
How to
Step 1
Create your pixel via the Meta Events Manager.
Step 2
Step 3
Enter your Meta Pixel ID, then save.
What events are tracked?
When a Meta Pixel ID is correctly installed, we track the following events:
- PageView
-
ViewContent
- AddToCart
-
InitiateCheckout
- Purchase